Public Relations U

Newsletters, in the traditional sense, are no longer a relevant form of communication.  With technology as advanced as it is and all of the ways that people can receive information instantly, a monthly print newsletter is not likely to garner much attention.  Perhaps an internal newsletter distributed within an office will be read but external newsletters mailed out to key publics will most likely be tossed aside as “junk mail” and soon thrown away.  With the constant rise of the internet, print media in general seems to be on its way out.

That is not to say that newsletters are completely irrelevant however.  Online newsletters are a great way to communicate with a public, assuming they catch one’s attention and do not take too long to read.  People check their email constantly and a catchy, well-designed newsletter will still capture a few moments of their attention.  As with anything else they will most likely glance it over rather than read the entire thing from start to finish but even so, this is a great opportunity to get some important messages across.

Traditional newsletters, as well as newspapers, press releases, brochures and other similar forms of print media are no longer relevant in today’s technology-driven society; however, there is still a place for them online.  With some adapting to the style of the web, they can all maintain their status as effective forms of communication.